The Patient Experience: How a Credit Balance Can Damage Trust

The Patient Experience: How Credit Balances Erode Trust and Loyalty

Imagine you're a patient who has just received a bill from your doctor’s office. Instead of an amount due, it shows a credit. You’ve overpaid, and now the practice owes you money. At first, you might feel relieved—thinking this will be a quick, simple fix. But what often happens next transforms that relief into frustration and confusion.

From the patient’s perspective, a credit balance isn’t a minor accounting error—it’s their money. When it’s not handled quickly and transparently, it creates anxiety, erodes trust, and damages the doctor-patient relationship.

“According to a 2022 Medical Group Management Association (MGMA) survey, 73% of practices acknowledged that unresolved credit balances had negatively impacted patient satisfaction. The financial disconnect quickly becomes a patient experience issue.”
Source: Medical Group Management Association (MGMA)

How Credit Balances Break Patient Trust

1. The Frustration of Overpayment

Patients expect a straightforward billing process. If they discover they’ve overpaid, they naturally expect a prompt refund. Instead, they’re often met with silence, delays, or vague responses like, “It’s processing” or “It’s in the queue.”

“Patients interpret every billing delay as a reflection of how much you value them. If you can’t manage the basics, why should they trust you with the complex?”
— Healthcare Finance Journal, 2023

This creates the perception that their money is being held hostage, leaving them feeling disrespected and undervalued.

Example:

Patients expect billing to be accurate and fair. Yet, unresolved credits often amplify stress and distrust. The Consumer Financial Protection Bureau (CFPB) notes that hospital billing and medical debt practices have a direct impact on patient trust and financial well-being.

2. The Confusing Bill

A credit balance statement might lead a patient to believe their refund is on the way—only to later receive another bill with no mention of their existing credit. This disjointed communication fosters anxiety and distrust. Patients begin to question whether the practice is competent—or worse, whether it’s being honest about their money. Read the A Step-by-Step Guide to Resolving Credit Balances.

“A 2021 InstaMed Trends in Healthcare Payments Report found that 70% of patients feel confused by their medical bills, and mishandled credits only amplify this confusion.”
— InstaMed, Trends in Healthcare Payments Report (2021)

3. The Feeling of Being Forgotten

When credit balances—no matter how small—remain unresolved for weeks or months, patients often feel overlooked. In healthcare, perception is everything: a $20 balance left unaddressed can send the message that the practice doesn’t value the patient’s financial concerns. Industry studies highlight that nearly 1 in 3 patients switch providers due to poor billing experiences (Accenture Health Consumer Survey, 2022).

Patients who feel ignored may interpret it as negligence or indifference. This sense of abandonment not only creates dissatisfaction but can escalate to negative online reviews, complaints to payers, or even regulatory attention. Ultimately, what seems like a minor clerical oversight becomes a major reputational risk for the practice.
When small credit balances linger for months without resolution, patients assume they aren’t a priority. Even minor amounts matter—it’s a signal that the practice values every patient equally. Ignoring them can push patients to seek care elsewhere, choosing a provider who demonstrates more respect for their financial well-being.

The Emotional Impact on Patients

Beyond confusion and financial inconvenience, unresolved credit balances leave a deep emotional mark on patients. A 2023 Kaiser Family Foundation report found that nearly 60% of patients describe billing-related stress as equal to, or worse than, the stress of their medical condition itself. When patients face ongoing uncertainty about money owed or refunded, it compounds the anxiety already associated with healthcare.

Patients often describe feeling like their trust has been broken—“If I can’t trust my provider with my $50, how can I trust them with my health?” one respondent in a HFMA survey shared. These emotions include not only frustration, but also embarrassment (when asked to repeatedly call for answers), helplessness (as they wait for resolution without clear timelines), and skepticism toward the integrity of the practice.

In this context, credit balances become more than numbers on a ledger—they represent trust equity. Each unresolved balance diminishes that equity, while every prompt and transparent resolution strengthens it.

Beyond the numbers, credit balances carry an emotional cost. Patients already face stress tied to illness, recovery, or preventive care. Billing errors only add to that stress.

  • Confusion: Patients don’t understand billing codes and insurance processes—they just want clarity.

  • Distrust: Mishandled credits make them doubt the accuracy of all billing.

  • Frustration: A simple issue becomes a drawn-out battle, souring their overall view of the practice.

  • Negative word-of-mouth: According to PwC Health Research Institute, 49% of patients would consider switching providers after a poor billing experience.

Rebuilding Trust: Patient-Friendly Credit Balance Practices

The good news? Credit balances are not just liabilities—they’re opportunities to show patients that their trust and loyalty matter. Here’s how practices can turn a negative moment into a positive one:

1. Implement a Clear Refund Policy

Publish and communicate a patient-friendly refund policy that outlines the time frame for refunds (e.g., “Refunds processed within 15 business days”). Include it on your website, statements, and in-office signage. Patients who know what to expect are less likely to feel frustrated.

2. Improve Communication

Don’t wait for patients to chase you down. Send proactive updates via text or email when a credit balance occurs:

“Your account has a $75 credit. A refund check has been mailed to you.”

This small step provides peace of mind and reduces call volume for your billing team.

3. Leverage Technology

Technology can transform the patient experience:

  • Patient portals: Real-time access to balances, credits, and refund status.

  • Automated notifications: Keep patients informed without manual staff intervention.

  • ERA & automation tools: Prevent posting errors that create unnecessary credits in the first place.

4. Offer Flexible Options

Instead of automatically mailing a check, consider giving patients choices: apply the credit to a future visit, transfer it to another outstanding balance, or request a direct refund. Empowering patients builds trust and demonstrates respect for their preferences.

Conclusion: From Financial Problem to Patient Loyalty

Credit balances may start as billing issues, but they quickly become patient experience issues. Every mishandled balance is a chance for trust to erode, while every well-managed resolution is an opportunity to strengthen patient loyalty.

By prioritizing clear policies, proactive communication, and patient-friendly processes, practices can transform credit balances from financial headaches into moments that build trust and improve relationships with our Credit Balance Services

For an expert review of your patient-facing billing workflows—and help creating a patient-centric refund process—contact MBW RCM today.

FAQs: Credit Balances & Patient Experience

What is a credit balance and why does it matter to patients?+
A credit balance occurs when a patient or payer overpays and the practice owes money back. To patients, this isn’t an accounting quirk—it’s their money. Mishandling refunds damages trust and satisfaction.
How do credit balances erode patient trust?+
Delays, vague updates, and conflicting statements create confusion and anxiety. Patients may feel ignored, question billing accuracy, and share negative reviews or switch providers.
What causes credit balances in the first place?+
Common causes include posting errors, duplicate payments, coordination-of-benefits issues, unposted insurer adjustments, and estimate/collection mismatches at check-in.
How quickly should refunds be issued?+
Set and publish a clear standard (e.g., “Refunds processed within 15 business days”). Fast, predictable timelines reduce inbound calls and build confidence.
What patient communications reduce confusion?+
Notify proactively by text/email: amount credited, action taken, ETA and method (check, card, ACH). Mirror the message on statements and in the portal for consistency.
Which technologies improve the refund experience?+
Patient portals for real-time status, automated notifications, ERA-driven posting to prevent errors, and RCM rules that flag credits for same-week review.
Should patients get options for handling credits?+
Yes—offer to apply to a future visit, transfer to another balance, or issue a direct refund. Empowering choice signals respect for the patient’s preferences.
How can practices prevent recurring credits?+
Tighten front-end estimates, improve eligibility/benefit checks, automate ERA posting, standardize adjustments, and run monthly credit audits with root-cause fixes.
What KPIs should we track for credits and refunds?+
Credit balance aging, average refund turnaround time, % credits resolved within SLA, repeat-credit rate by payer/service line, and patient contacts per credit case.
How can MBW RCM help us protect patient trust?+
We design patient-friendly refund policies, automate alerts, optimize ERA posting, run credit audits, and build workflows that resolve credits quickly and transparently.
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